Trailer and first gameplay footage shown at E3

I know, I'm a bit late with this, but if you haven't seen it already, here is the official, full trailer for 2015's Need for Speed:



Not too many details have been revealed yet, but the game is set in Ventura Bay, a West-Coast inspired city that is said to be twice the size of the map in NFS Rivals. There will also be canyons and valleys outside of the city limits.
There will be five ways to play: Speed, Style, Build, Crew and Outlaw, but those storylines are said to be overlapping.
Today EA also officially shared the gameplay trailer that was already shown at the E3 press conference, showing off both the customization and some actual racing: