First look at new NFS for mobile platforms: Need for Speed No Limits

Today, EA released their first teaser trailer of sorts for the next chapter in the Need for Speed franchise: NFS: No Limits.
Earlier this month, sharp eyed fans had already spotted the NFS:NL logo on the first official photo's of Ken Block's custom '65 Mustang for his Gymkhana Seven video, leading to some speculation about an upcoming NFS title. EA quickly confirmed that this was correct, but that it would be a mobile game, for smartphones and tablets (as announced in May of this year, a new NFS for PC and consoles will not appear until 2015).
NFS: No Limits is being developed by Firemonkeys studios (responsible for EA's Real Racing series for mobile devices), and will be available on Android and iOS. A release date has not been given yet.